Everything is Architecture: Bau Magazine in the 60s and 70s is the first significant exhibition entirely dedicated to the history of Bau: Magazine for Architecture and Urban Planning in the UK. Founded in Wien in 1925 by the Central Association of Austrian Architects, the magazine was first conceived as a local trade publication. The project progressed to become a platform for experimental design in the period between 1965 and 1970, thanks to a group of artists and architects – Hans Hollein, Walter Pichler, Günther Feuerstein, Oswald Oberhuber, Sokratis Dimitriou and Gustav Peichl – who first introduced an interdisciplinary idea of architecture, which embraced different forms of art, politics and philosophy: “Everything is Architecture”, as Hans Hollein stated in 1968, became the motto of this new radical approach, aimed at questioning the mere functionality marking the pre-war modernist architecture. Along with other key figures and projects, which contributed to the affirmation of Austria as the hub for innovation and experimentation of the period, the magazine stood out thanks to a rich and playful imagery, drawn from a combination of advertising, popular culture and fashion aesthetics.

Everything is Architecture: Bau Magazine from the 60s and 70s
Until September 27, 2015
Institute of Contemporary Arts  
The Mall, London
www.ica.org.uk

Bau: Magazine for Architecture and Urban Planning, Issue 1-2, 1968.

Bau: Magazine for Architecture and Urban Planning, Issue 5, 1965.

Bau: Magazine for Architecture and Urban Planning, Issue 1, 1969.